About Us
Rira is a fashion brand in Canada based in Richmond Hill, Ontario, operated by Supply Toronto Inc. The brand was originally founded in Iran in 2018.
Before moving to Canada, Rira operated three retail stores and worked with over 50 partner stores across more than 30 cities in Iran and Afghanistan. With a team of over 30 employees and in-house production, the brand built a strong foundation in design, craftsmanship, and retail experience.
In 2023, Rira relocated to Canada and transitioned into a fully online model, continuing its journey with the same commitment to quality and thoughtful design.
Our Founder
Rira is led by Sahar Mahmoudi, Founder and Creative Director, with over 10 years of experience in the fashion industry.
Her background spans fashion design, fabric design, production management, and retail operations. She has worked hands-on across every stage of garment creation — from design to cutting and sewing — bringing a deep understanding of both creativity and craftsmanship into every collection.
Our Mission
Rira remains committed to building a transparent, design-driven fashion brand rooted in real industry experience, while continuously improving to better serve our customers in Canada.
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As a growing fashion brand in Canada, Rira focuses on combining design and quality.
Today, Rira focuses on offering structured, elegant corset tops and fashion apparel designed for both style and comfort. We aim to provide a smooth and reliable shopping experience for customers across Canada.
Rira is owned and operated by Supply Toronto Inc., a registered business in Ontario, Canada.
Why Choose Us
We are more than just a clothing brand—we bring experience, design knowledge, and attention to detail into every collection.
